As you know, there has been a boom in the e-commerce industry. In fact, it is expected to grow even further. Moreover, your digital partner does play a crucial role in the success of your e-commerce platform. Here’s a quick brush up on the elements you need to consider before moving to e-commerce.
#1. Your Team
Before you move on to select your digital partner, you must consider the experience of your internal team. If your company lacks internal buy-in for the required resources then an excellent software, developed by the best e-commerce provider (agency) in the world would fail miserably. Therefore, for a successful implementation of your e-commerce platform, you need to integrate the time and efforts of your executive team, marketing, merchandising, customer service, operations along with your IT department. You can create a team that has the experience to reduces risk in the execution of your project. However, if your internal team lack experience, you definitely need to have an experienced e-commerce solution partner by your side when it comes to supporting and collaboration essential during the re-platform.
#2. It’s About The ‘Best-fit’
Yes, its all about the best fit when you are moving to e-commerce.
There are numerous factors that influence the selection of e-commerce technology and deployment model for your company. At SORTED PIXEL, we ask our customers to consider the factors mentioned below.
- Total Cost of Ownership (TCO) over 3-5 years
- The impact of selected deployment model on customer’s time to market
- As we grow, the scope for adaptation and change our solution
- Merchant’s success rate for several models and person who’s responsible for this success
- Distribution of software resources (in percentage) among R&D and current customers support
- The number of developers/teams supporting this solution (one, two or more)
- Roadmap for future augmentations in the deployment
- Build-in existing best practices, etc.
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We all know the significance to conduct a SWOT analysis when it comes business. Better understanding about the strengths and weaknesses of your business improves your ability to choose an e-commerce solution for your business drastically. SORTED PIXEL recommends conducting a simple SWOT analysis to identify areas of e-commerce you excel in along with areas you need to improvise and pay more attention to in order to overcome your weaknesses. This would also help you gain a competitive advantage over your competitors. Doing so allow you (merchants) to assess solutions depending upon exceptional skills and competencies they possess.
#4. Analyse Business Requirements
The other crucial element while moving to e-commerce is that you must analyze your business requirements. So, make sure you evaluate your business requirements carefully. Often, it is observed that merchants look for solutions with an all-or-nothing. However, this approach is riskier while deploying an intricate e-commerce solution and highly inadvisable. Instead, you should consider ranking your requirements like Critical, Important, Nice to have and Optional. With the help of your team, list 50% of your requirements as Critical, this allows you to prioritize your requirements precisely.
It’s a challenge to place yourself in someone else’s shoe! Same is true when it comes to business, as your technology partner may assume that he/she knows the requirements of other departments such as marketing.
This may not always be true, therefore, SORTED PIXEL recommends its clients to include associates from every department (including Marketing, Merchandising, Customer Service, IT departments etc.) that is expected to be influenced by the new solution. Your company would definitely benefit by establishing a cross-functional team to enhance its role throughout implementation and ensure satisfaction. For Small SME’s and startups without several employees, Sorted Pixel offers All-In-One Development, Support, and Marketing solutions when it comes to Ecommerce Implementation.
#6. Integration Experience
Last but not least, scrutinize integration experience of your E-commerce solution providers before moving to e-commerce. Often e-commerce website integration is done with back-office ERPs; PIMs; or CRMs. Additionally, it involves warehouse management systems, searches, and merchandising solutions; courier; payment gateways, marketplace integrations; social feeds; analytics services, etc.
The success of any e-commerce solution is based on above-mentioned integrations but it is the ability to implement these integrations successfully that distinguishes ordinary digital agencies from the E-commerce specialist. This is why you must investigate the specific skills and experience of your potential ERP solution partner.
Know more about how to start your E-commerce Business in India.
Since the World is going Mobile and majority of customers prefer to shop online, in order to reach your customers effectively and grow your business; it’s perfect time to start selling your products or services online. It takes various factors to implement a successful E-commerce solution. Here at Sorted Pixel, we work closely with you to understand your products or services, your customers and your brand and help you reach more people over time.