Top 19 Best On-Page SEO Factors for 2018

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on page SEO

On-page SEO factors are not that complex as it seems. It is true that on-page SEO does play a significant role. All SEO strategies are focused on increasing a website ranking in search engine results. And to do so, a website must be designed and developed as per Google’s secret algorithm. That’s exactly what SEO is all about.
Google’s algorithm can be divided into two categories that determine your website’s ranking.

  • On-Page Factors
  • Off- Page Factors

You must implement on-page and off-page SEO techniques to get your customers’ attention. This blog focuses on on-page SEO techniques.

“Google only loves you when everyone else loves you first”

Wendy Piersall

Here’s an on-page SEO checklist for you!

  1. SEO-friendly URL: among key on-page SEO factors
  2. Begin Title with your Keyword
  3. Use Modifiers for Title
  4. Use H1 Tag for your Blog Title
  5. Multimedia
  6. H2 Tags for Subheadings: An on-page SEO factor that makes a difference
  7. Add Your Keyword in first 100 Words
  8. Responsive Design: on-page SEO factors
  9. Outbound Links
  10. Internal Links
  11. WordPress Website Speed
  12. Add LSI Keywords
  13. Optimize Images
  14. Add Social Sharing Buttons
  15. Content-Length Matters
  16. Increase Dwell Time
  17. High-Quality Content: on-page SEO factors
  18. Blog Comments
  19. Organic Click-Through-Rates (CTR)

Let’s see above on-page SEO factors in detail.

SEO-friendly URL: among key on-page SEO factors

According to Google, the first 3-5 words in your URL are of great importance. Therefore, ensure you make your URLs short and simple. Also, don’t forget to add your keywords in your URL. So, all you need to do is avoid ugly and long URLs.

  • Avoid poor URLs such as
  • Also, avoid lengthy URLs like

Begin Title with your Keyword

While framing your blog post title, make sure you add your keywords in the very beginning of the Title. This is because your title tag is one of the most significant on-page SEO factor. Also, the closer the keyword is to the beginning of your title tag, the more weight it carries in search engines.

Here’s our blog example, Top 15 Off-Page SEO Techniques You Need to Know Right Now.

Again, you need not always start your title tag with a target keyword. However, if you do that would be great!

Use Modifiers for Title

Adding modifiers to your such as ‘2018’, ‘Review’, ‘Best’, ‘Guide’, etc. always help you achieve the long tail version of your keywords. So, make sure you have at least one modifier when you are looking for on-page SEO factors.

Use H1 Tag for your Blog Title

Using H1 tag to your blog title is an amazing on-page SEO factor, you shouldn’t miss! H1 Tag is nothing but your ‘headline tag’. In case you are using WordPress Website, we have good news for you! CMSs such as WordPress automatically use H1 tag for your blog post title. So, you need not do it all over again. You can check your website’s code to ensure your title tag settings.

Here’s how heading tags look in On-Page SEO:

Main Heading

Secondary Heading 1

Sub-section of the secondary heading 1

Secondary Heading 2

Sub-section of the secondary heading 2



Using multimedia files is a powerful on-page SEO factor. So, make sure you don’t stick to just plain text. Use multiple images, relevant videos, diagrams to engage your readers and minimize bounce rate. By now, you might have already noticed that we use a lot of images, diagrams, screenshots etc. here. The very reason to do so is that it only makes our content better. Also, multimedia usage conveys user interaction signals to Google, this offers an SEO boost. Further, this helps you increase the perceived value of your content meaning readers are more likely to link to it.

H2 Tags for Subheadings: An on-page SEO factors that make a difference

Just like H1 tag, H2 tags too, play a vital role in your on-page SEO factors. So, make sure you add your keywords in at least one of your subheadings. Also, use H2 tag for your subheadings. As you can see, we have included our target keyword in this subheading along with H2 tag.

Add Your Keyword in first 100 Words

You must ensure that you add your target keyword in the first 100 words. Doing so helps Google to understand what your page is about.

Here’s an example, 15 Reasons Your Business Needs an Optimised WordPress Website

Responsive Design: on-page SEO factors

As you are aware, a lot of research happens over mobile devices. And, when you have a weak mobile presence, it hampers communication between your
company and customers. Having a responsive website design plays a key role in customer engagement. Moreover, your customers are diverted to your competitors if your website design is not responsive to multiple devices.

It is observed that 74% of people revisit your WordPress website when your website is optimized for mobile devices. And, you don’t want to miss this opportunity to drive traffic to your website. Do you? Additionally, a responsive mobile-friendly WordPress website helps you offer superior user-experience which is one of Google’s key SEO ranking factors for 2018.

“Better content is outweighing more content”

Rand Fishkin

Outbound Links

Outbound links are an effective on-page SEO factor that helps you get more traffic to your website easily. Additionally, these links enable Google to figure out your page’s topic. Also, it shows Google that your page is a great source of quality information. Having 2-4 outbound links per 1000 words is surely a good way to start with.

Internal Links

Adding 2-3 internal links every post does wonders! So make sure use at least 2-3 internal links. Wikipedia is one of the best examples. Internal links are one of the key on-page factors that Wikipedia uses to drive organic traffic to their website. If you don’t believe me, just search your favourite topic in Google and check Wikipedia link and see for yourself!

WordPress Website Speed

Your WordPress website’s speed is one of the most influential SEO ranking factor. Therefore, ensure your WordPress website loads in less in 4 seconds. A recent MunchWeb study revealed, 75% users would not re-visit a website that took more than 4 seconds to load.

Tips to boost your WordPress website speed:

  • Use a Content Distribution Network (CDN)
  • Add compressed images
  • Switch to faster hosting

You can use Google Insights to check your WordPress website’s loading speed.

Add LSI Keywords

LSI keywords play a vital role in your WordPress website ranking. LSI keywords are nothing, but synonyms used by Google to identify a page’s relevancy and quality. So, make sure you add LSI keywords in your posts. Using long content is increases your chances of adding keywords to your post. You can search and scroll down in Google to make sure that you don’t miss keywords. And, use one or two keywords in your post.

Optimize Images

Image optimization is a superb on-page SEO technique. It helps search engine get a hint on what your page is about, this further boosts your website’s rank in organic search. When Google checks your images with the alt text “on-page SEO factors” or “on-page SEO techniques”, it signals that “this page is about on-page SEO”. This is why you must optimize at least one image from every post by adding target keyword to your file name. For instance: on-page-SEO-factors.png Also, ensure your target keyword is a part of your image Alt Text.

Add Social Sharing Buttons

Social Sharing buttons tend to influence your WordPress website’s ranking indirectly. However, it is an on-page SEO technique that does succeed in gaining readers attention. The higher is your brand awareness, higher are the chances that more and more readers link to you. So, go ahead and add social sharing buttons to your WordPress website. A recent study by BrightEdge revealed that social sharing buttons can upsurge social sharing by a whopping 700%.

Content-Length Matters

Length of your content matters. Longer content tends to rank significantly higher on Google’s first page. Aim for 1000+ words for every post you publish. Longer content helps you rank higher and better when it comes to your target keyword and also, get more long tail traffic.

Content Strategy Tips:

  • Use original content
  • Publish content on your Website first
  • In the case of video content, add text description as well
  • Use optimized images
  • Update your website frequently by adding posts

Increase Dwell Time

When readers bounce back immediately after landing on your page, it signals Google that “this is a low-quality page”. This is the very reason why Google uses dwell time to analyze the quality of your content. So, make sure you increase your dwell time by writing relevant, engaging and useful content that keeps people reading. You can definitely implement these SEO trends for 2018 to engage your readers and increase dwell time.

High-Quality Content: on-page SEO factors

Your SEO strategy’s success significantly depends on the quality of your content. So, make sure you add high quality and useful content to your readers. Although search engines have no direct means to analyze content quality, they do have numerous indirect methods, like:

  • Repeat visitors
  • Google Chrome Bookmarks
  • Time on site
  • Dwell Time
  • Number of Google Searches for your brand, etc.

Blog Comments

Yes, you read it right! Blog comment works great when it comes to increasing your WordPress website ranking in Google. In fact, websites with blog comments get an edge in Google’s search results. Therefore, it is a smart strategy to encourage readers to comment on your blog posts.

Organic Click-Through-Rates (CTR)

It is obvious that Google uses organic click-through-rate as a key ranking factor. Make sure you optimize your Google listing for CTR.
The equation is simple, “More Clicks = More Traffic”.

Know more on how to increase CTR of your WordPress website here.


On-page SEO factors are concerned with elements of your own website and can be controlled. It includes technical set-up, your code quality, textual and visual content and user-friendliness of your website. Focusing on on-page SEO increases the success rate of your off-page SEO strategies.

Recommended: the best off-page SEO strategies

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