Are you struggling to get more e-commerce traffic? Today, e-commerce sales are growing faster than ever. Actually at the rate of 23% year after year, and will continue to grow further, all credits to the availability of mobile devices and the Internet of Things. Additionally, e-commerce sales are expected to grow more than $2.4 billion this year. But what if you do not have the budget for ads?
Well, don’t you worry! We have got you covered.
So, for all online retailers, the good news is that more than half of the consumer population prefer to shop online. However, with numerous options available, it’s hard to get the attention you require to drive e-commerce traffic and profits. So, you can start off with these hacks to drive e-commerce traffic you need without spending a dime on Ads.
No, we are not kidding! It’s true.
“Face it, you’re not Amazon. In fact, you shouldn’t even try to be. Be real. Be human. Be you”
Here’s a quick list of hacks to drive more e-commerce traffic and attract customers without spending much on Ads.
Top 17 Hacks To Drive More E-commerce Traffic
1. Try Referral marketing
2. Use Pinterest Buyable Pins
4. Write with an angle
5. Monitor your speed
6. Provide Social proof
7. Go mobile
8. Strategize SEO
9. Housekeeping is important
10. Abandoned cart emails
12. Promotional Emails
13. Keep your checkout process simple
14. Rewards program
16. Sell benefits, not features
17. Free shipping always works
Now, let’s see these e-commerce traffic hacks in detail.
Try Referral marketing
In case you don’t have a referral program for your e-commerce store, then you should definitely plan one! More than 81% of consumers say they would buy a product/service based on the recommendation of a friend or a family member. A recommendation from a friend or a family member obviously influences their purchase decision. Also, a customer gained via a referral has a lifetime value of 25% higher than your other customers. You can have a simple yet attractive referral program. One of the best examples is Dropbox. Dropbox grew from 100,000 users to more than 4 million users in just 15 months, by opting for a referral program. Now that’s a great number to achieve!
Use Pinterest Buyable Pins
Pinterest is among the most popular tool to drive e-commerce traffic. It provides a unique feature that lets you search for the products and purchase them directly from the Pinterest site. And, the best part is that users don’t have to leave the site for making the purchases. Plus, Pinterest “Buyable Pins” are completely free!
Unlike any other social media platform where you need to pay for ads or direct links. Therefore, there’s no reason for you to not try these Buyable Pins. It has been observed that 87% of the Pinterest users purchased a product/service that they pinned. Also, active Pinners tend to have 9% higher revenues than non-users.
Often small e-commerce stores ignore this trick! Upselling is a great technique to drive more e-commerce traffic to your store. When Amazon tested upselling for the first year, their sales increased by 35%. Similarly, when you upsell, you would be able to drive 4% more sales on average within your current customer base. Your efforts are completely worth it! You can try base recommendations on complementary products, warranties, logical bundles, etc. You can try this simple hack to drive more e-commerce traffic that costs you no money, rather than spending 68% more on acquiring new customers. Especially when you can boost your sales up to 35% by upselling, so why not give it a shot!
Write with an angle
When you write content for your e-commerce store, make sure you keep your unique value proposition in mind. A value proposition is something that distinguishes your business from that of competitors. There might be many competitors who offer same/similar product or services that you do but none in the way you do!
Your website visitors spend only 15 seconds or less on a page. So, make sure you make the most out of it by giving them a reason to buy your products. You can get straight to the point, and state who your product will help and why. Sell your value instead of selling your products.
Monitor your speed
Yes, you read it right. Your e-commerce site speed does matter when it comes to driving more e-commerce traffic. So, when was the last time you checked your e-commerce site speed?
Make sure your e-commerce store takes no longer than 3 seconds to load, or you could be losing up to 50% of your site visitors. More than 80% of visitors get frustrated and leave a site never to return just due to slow loading time. You can try tools like webpagetest.org to check your e-commerce site performance.
Provide social proof
You must always provide social proof when you aim at getting more e-commerce traffic. Social proof is a technique to show your peers, friends, or a huge population trust your brand enough to buy products or services from you.
It has been observed that 92% of consumers trust a recommendation from a peer or a friend. And, 72% of consumers trust a recommendation from a complete stranger. You can check Amazon.com or any other major e-commerce player, they all have social proof. In fact, Amazon uses social proof (customer reviews) for every single product page.
Similarly, you can use social proof to increase your conversions. All you need is a little review widget.
Next, you can go mobile for your e-commerce store. Today, more than 60% of people use mobile to buy products online. So, make sure you optimize your e-commerce store for mobile shoppers.
Consider adding features mentioned below for your mobile site.
- search bar – easy to find and use
- a clean and efficient look of the store
- big finger-friendly buttons (CTAs)
- ‘click to call’ the business feature
- just one or two clicks for more information about a product or service
- an e-commerce site that works well on a small screen
- easy to save information for later
- non-scrolling form with fewer fields
- scrolling in only one direction either up-down or left right
Once you are done adding features, you can test your e-commerce site on Google Mobile-Friendly Test. All you need to do is enter the URL in Google Mobile-Friendly Test page and you are sorted.
Search engine optimization (SEO) does play a significant role in the success of any e-commerce business. It is observed that 93% of web traffic comes from a search engine. And, less than 5% of web searchers make it through to the second page of returned search results.
But the search engine’s second page shouldn’t be your target. You got to be on the first page of the search engine, guys. So, focus on the product keywords that you should be using. You can opt for tools like the Google Keyword Planner to find the keywords that relate to your product. Or you can straightway hire SEO experts to take care of your e-commerce SEO strategies for you.
Housekeeping is important
Make sure your website can clearly indicate how you will solve your visitors’ problem. This is because more than 75% of online shoppers said that the first impression of a website influences their decision on whether or not to buy from that website. How you present your products make a massive difference. You must avoid long product lists and instead focus on writing an outstanding product description. Additionally, you can give try to sleek, user-friendly navigation. You can design your entire e-commerce website easy-to-use and intuitive just like Apple.
Abandoned cart emails
There are times when you have abandoned carts. This is where abandoned cart emails come into the picture. In fact, more than 30% of abandoned carts are recovered with help of abandonment emails. So, why wait! Start sending abandonment emails to your visitors who recently abandoned their shopping carts. You can use tools like Get Response to automate your abandonment email campaigns and start recovering lost revenue.
When you want to drive more e-commerce traffic you need to have clear calls-to-action on your site. In case you don’t have clear CTAs then you must create some, right now! 70% of small B2B sites lack proper CTAs. Moreover, only 2% of your e-commerce traffic is converted into sales on the first visit, therefore you must capture email addresses using your CTAs. Apart from this, make sure you test your CTAs. The colour of your CTA button also makes a difference. You can also personalise your CTAs. All this can be done by performing a few simple A/B Tests. With the help of A/B testing, HubSpot discovered that the red CTA button created 21% more conversions as compared to the green coloured CTAs.
Now that you have created a long subscriber list, it’s time for some promotion! Repeat customers spend 76% more as compared to a new customer. So, why not target them using promotional emails.
Promotional emails develop loyalty and keep customers coming back to your for more. Offering discount for the customer using promotional emails offers you an opportunity for a repeat sale. It’s a win-win. Also, 61% of marketing experts believe that email marketing is one of the best tools to engage with your audience.
“SEO for eCommerce pages is based on only a few very, very simple things. Our SEO elements here are keywords, content, engagement, links, and in some cases freshness. You hit these five and you’ve basically nailed it”
Keep your checkout process simple
Have you ever abandoned your e-commerce shopping cart just because the checkout process is annoying? Yes! so, you don’t want your visitors to do that on your e-commerce site, right? So, how can you make your e-commerce checkout process more simple?
Consider the points mentioned below to make your e-commerce checkout process simpler.
- Remove text, buttons, and navigation that is not necessary
- Go for a quick guest checkout
- Make your checkout process mobile-friendly
- Provide multiple payment options
The Clean Program increased their conversions by 76% just by making their checkout process simple.
Rewards program are a great way to drive more e-commerce traffic. 20% of your current customers would help you generate 80% of your future sales and profit. It makes sense to grow your current customer base and keep them happy.
Re-targeting is a cool way to use the information gathered about your visitors. You can use intelligent ads to re-target shoppers who are likely to prefer a specific product dealer in their area and match inventory information to those buyers.
Re-targeting is an effective technique as it matches known shopper behaviours to specific marketing messages. You can boost your ad response rate by up to 400% when you opt for re-targeting.
Sell benefits, not features
We mostly purchase things to solve problems. It is observed that 20% of missed sales occur due to poor product descriptions. So, make sure you don’t brag about the product and emphasise on the product benefits.
You must correlate product features and benefit to the consumer. Remember, you are competing against millions of sellers in the same industry around the world. So, why not give your visitors a reason to believe that your product can solve their problem!
Free shipping always works
Everyone likes free shipping option when it comes to online shopping. In fact, 52% of consumers have purchased more to qualify for free shipping. In addition to this, 47% of online shoppers stated that they would abandon a shopping cart if shipping is not included.
So, you must grab this opportunity and use it to your advantage by offering free shipping option to your visitors. The best example is 2BigFeet. 2BigFeet boosted their conversions by 50% just by offering free shipping on orders above $100. That’s great, isn’t it?
Now that you know, you don’t need a huge ad budget to be a successful e-commerce business. There’s a lot of competition online, so, you need to be creative to get the attention of your target audience quickly.
The trick is to understand your audience, personalize your messages, and leverage some of the free e-commerce tools and tactics discussed in this post.
Keep your target audience always in mind while you design your e-commerce store and write your content. Make sure you are solving problems of your visitors and not just promoting the product features. Additionally, keep a track of your e-commerce site performance from time-to-time. Don’t forget to experiment and explore what tricks and tactics work for your online store.
Do let us know how you drive more e-commerce traffic without purchasing ads in the comments below.