The off-page SEO optimization technique is the backbone of SEO. It helps you drive huge organic traffic to your website. When it comes to improvising your website ranking in Search Engine Results Page (SERP) off-page SEO plays a significant role. It’s a combination of many factors such as:
- Social media metric that involves Facebook likes, Pinterest pins, Tweets etc.
- User Engagement through comments
- Social Bookmarking
- Forum Submission
- Directory Submission etc.
“No website can stand without a strong backbone. And that backbone is technical SEO”
Neil Patel, Kissmetrics.com
Now let’s see some of the best off-page SEO techniques for 2018.
- Guest Posts
- Question/Answer Link Building
- Infographics: A winning off-page SEO technique
- Social Networking Platforms
- Forums: off-page SEO technique
- Article Submission
- Image Submission
- Video Submission
- Blog Comments
- Directory Submission: A powerful off-page SEO technique
- Resource Pages
- Web 2.0
- Press Release
- Social Bookmarking
- PPT Submission
Let’s get a detailed understanding of these off-page SEO techniques.
Guest Posting is one of the most popular off-page SEO techniques.
Also, it works best when it comes to link building. Guest Posts helps you get visitors to your website and convert them to customers. It allows you to write and post an article as a guest. Further, guest posting lets you (author) add links inside the article directs the reader to your website through links. Other good news is that even Google allows Guest Posting on its official blog.
Question/Answer Link Building
Q/A Link building has become a very effective off-page SEO technique. We often search for answers on the World Wide Web and hence this is a great opportunity for building links. For Instance: Quora is one of the top questions and answers discussion website. Visitors type their questions and receive the answers.
You can create an account on Quora and look for questions related to your niche. Moreover, you can add relevant links to your website article in your answers. This helps you to drive more traffic to your website and also increase your search engine ranking. Also, Quora is just one example of the Question/Answer site, you can select any from Blurtit, Ehow, Yahoo answers etc. to name a few.
Infographics: A winning off-page SEO technique
Infographics work best when you want to entice a huge number of audience and gain influential backlinks. Infographics are effective, as we humans tend to respond quickly to visual content as compared to plain text. You can use tools such as Canva or Visual.ly to create professional infographic designs. It helps you generate massive organic traffic to your website provided they are created with excellent information.
Social Networking Platforms
Social networking platforms are growing immensely and are a great source to create backlinks for your website. All you need to do is, create an account on social networking platform and share your content. This allows you to drive traffic from social platforms to your website.
Forums: off-page SEO technique
When you are looking for off-page SEO techniques in 2018, you do not want to miss forum submission. Forums help you to get a do-follow link to your blog, so make sure you participate in discussions and answer questions. Look for a related forum for your niche and answer people’s questions. You can provide your website link when people ask you to share it with them. This helps you create effective backlinks to your website.
There are numerous websites for Forum Submission for you to choose from.
- Addthis, etc.
Article Submission is again one of the popular off-page SEO techniques. You can submit articles to various article submissions websites. Just ensure that you offer original and high-quality content.
Here’s few Article Submission Website for you to get started.
- Ezine articles
- The Free Library
- Hub Pages, etc.
Image Submission is a brilliant off-page SEO technique, to begin with. Make sure you optimize images with proper URL and Title Tag and also add title and description before submitting your images. Also, ensure the page rank settlement site before posting images to any website. Image submission sites like Instagram work wonders when it comes to image submission.
Some other Image Submission sites are,
Video Submission is one of the most powerful off-page SEO technique that has grown immensely. Video submission on video sharing websites helps you increase organic traffic to your website. These platforms allow you to submit the link to your website in the comments and also in the description section. This helps you get more backlinks to your website.
There are many video sharing platforms such as
- Vidler, etc.
“… The SEO’s job today is more than keywords and backlinks. It’s more than metadata optimisation. It’s more than even content. It’s the assurance of a frictionless user experience while delivering the right information at the right time—and in a timely manner”
Dainius Runkevicius, Medium.com
I’m sure many of you post blogs frequently as you are keen to boost the visibility of your website. However, blog commenting is one of the most effective off-page SEO technique, you should be using in 2018. Though it is similar to a blog posting, the only difference here is you are required to comment on blogs related to your business. With blog comments, you can develop powerful backlinks to rank higher in search engine results.
Directory Submission: A powerful off-page optimization technique
Directory submission is an off-page SEO technique wherein you submit your website’s URL to numerous directories to create more links. This helps to improvise your website’s link popularity.
Listing your website on numerous directories is a significant way to create powerful backlinks to your website. You are required to ensure that you list your website on high PR directory website that offers you do-follow backlinks so as to get quality backlinks. Directory submission is really simple, start by listing your website in the appropriate category and a superb title and description are all you need.
The resource page is another effective off-page SEO technique for creating backlinks. It helps you to obtain easy .gov and .edu backlinks to your website. You can find resource pages by typing ‘Keyword’ + inurl: links in Google. Once you find great resource pages with good PA and DA, contact the owner of the website and have a conversation regarding linking your website to their resource pages.
This is a great link building tactic and also a secret method for website ranking. Every Web 2.0 websites like WordPress, Blogger, Weebly has higher page rank by default. Further, Web 2.0 also has domain authority by default. Therefore, these websites work amazingly for link building when done appropriately. The key benefit of this off-page SEO technique is that you get full control to handle your links. You can change links, modify anchor texts, add and even delete backlinks as and when required.
The other powerful off-page SEO technique is Press releases. It helps you generate effective links and also boost search engine rankings. When you opt this technique your website appears in Google news section, this helps you drive more traffic to your website. Press releases may costs you a little high but still, it is a great investment to create do-follow backlinks to your website.
We all use social bookmarking to store our favourite web pages, articles, videos, etc., don’t we? Numerous Social Bookmarking websites links are DoFollow that allows Google to follow and rank these websites. This is a simple way to create backlinks and can be done within few minutes.
PPT Submission: off-page optimization
PPT submission is again a great off-page SEO technique you can opt for. It’s simple, all you got to do is create a power point presentation for your business and post it on popular websites. It’s a really effective way to create brand awareness for your business.
Here we have seen 15 best off-page SEO techniques that are simple yet effective. Though off-page SEO is not just about creating backlinks. SEO techniques must reflect on an overall website. You must create a blend of on-page SEO techniques and off-page SEO techniques in order to see overwhelming results. You can always hire SEO experts from SEO Company to help you boost your website’s visibility in search results.
Recommended: Cheat-sheet: SEO Tricks you need to look for in 2018.