ecommerce tools

How To: Boost Your Online Store Sales Using Free E-commerce Tools

Check out these free e-commerce tools to boost your online sales quickly. Building a successful online store is quite a task! There’s so much to take care of such as promotions, marketing and sales, the collection of data, optimization of product pages, email marketing campaigns, etc. All these activities play a vital role in sustaining e-commerce business growth. So, this where e-commerce tools come in! You can automate some of these processes, analyze and collect data with the help of the right e-commerce tools in order to drive more traffic and boost your sales.

“The more you know about how your customers discover your brand and make purchasing decisions, the better equipped you will be to execute on all other aspects of your business”
Casandra Campbell

Let’s see some awesome free e-commerce tools that allow you to enhance your e-commerce site.

Free E-commerce Tools To Boost Your Sales

  • MailChimp
  • HubSpot CRM
  • Nelio AB Testing
  • Elementor


You can’t miss MailChimp when it comes to running email marketing campaigns for your e-commerce business. Email marketing lets you generate leads and run promotional campaigns, too. So, when you want to create an email list, you can get started for free with MailChimp. MailChimp is a great e-commerce tool for email marketing. With more than 14 million registered users, it is one of the most popular email marketing service available today. And, the only software that offers a free plan with automation forever.

How to use it

As an e-commerce business, you can, use MailChimp automation tools to create a series of emails to generate funnels to convert leads into sales. Apart from this, you can create an automated follow-up email to re-engage with customers who abandon your shopping cart. You can also create email lists with various segments. Here’s more information on MailChimp


You can increase your email list up to 2,000 subscribers using MailChimp’s free plan.

HubSpot CRM

The next free e-commerce tool in line is the HubSpot CRM. Any e-commerce business requires a lot of funnels, logs, databases, and tracking. So, you need an appropriate system to take care of all these technical aspects of your business. HubSpot CRM (Customer Relationship Management) is here to save you from all the hassle. It allows you to manage your sales and marketing process from a single dashboard. And the best part is, it comes with a forever free plan!

How to use it

HubSpot CRM allows you to manage everything related to your sales process, including your sales funnels.

So, you can use HubSpot CRM to:

  • track customer interactions
  • get information on leads
  • create personalized email sequences, etc.

Here’s more information on HubSpot CRM


In addition to HubSpot CRM, you can also use HubSpot marketing hub and sales hub software. You can manage your sales pipelines, create automated outreach emails, follow-ups, track customers and close more deals using this software.

Nelio AB Testing

To stay in the competition, you need to constantly improvise your online store and website by testing new strategies and tactics to get maximum out of your marketing efforts. Normally, you should go for AB Tests to find out what kind of layout design works the best for your audience. And, which colours encourage more clicks on your CTAs. This is why you can opt for the free e-commerce tool called Nelio AB Testing. It is one the most powerful WordPress plugin-in. Nelio AB Testing comes with a free trial, that offers useful tools and enough time to run numerous tests to optimize your e-commerce site and product pages.

How to use it

You can use Nelio AB Testing to split test your:

  • pages
  • blogs
  • home pages, or
  • entire themes

It also has an effective heatmaps feature. And, you can also test your headlines, widgets, etc. using Nelio AB Testing. Here’s more information on WordPress Nelio AB Testing


You can define, manage and keep track of A/B testing experiments using Heatmaps. You can also identify which areas of your e-commerce site need to be improvised, by keeping track of user behaviour. Plus, you can see which buttons, images, and links get maximum user attention.


Elementor is one of the most popular free e-commerce tools available today. When your e-commerce business is growing and you want to revamp your online store design to offer superior user experience, you can use Elementor. In case you have a WordPress site, you can use this page-builder plug-in to design custom layout and web pages. And, the best part is you don’t have to do any coding or require web design knowledge to do so!

How to use it

Being an open-source page-builder plug-in, Elementor comes with a live editor. You can use Elementor to design custom home pages, landing pages, and sales pages. All you have to do is just drag and drop design elements as per your choice into a blank canvas. Here’s more information on Elementor


You can use Elementor for designing better product pages as it supports e-commerce plug-ins like WooCommerce.

Wrap Up

Chuck all the hassle and manage your online store using free e-commerce tools such as MailChimp, HubSpot CRM, Nelio AB Testing, Elementor, etc. Go ahead and automate your processes to get maximum out of your marketing efforts. These free tools are great for anyone who wishes to reduce efforts and get maximum results.

Do let us know which free e-commerce tools you use to boost your online sales in the comments below.

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