SEO Trends are so important because you want your target audience to remember your brand.
Here’s a quick SEO checklist for you…
- Voice Search: SEO best practice
- Image optimisation
- Superior User Experience
- SEO-friendly Content: best practice
- More caution while building links
- Getting position 0: Latest among SEO Trends
- Improvise click-through rate to compete against Position 0
- Local SEO
- PPC in addition to SEO
- Monitor and improvise Conversion rate
- Mobile-friendly Website: Popular among SEO Trends
- Accelerated Mobile Pages (AMP)
- Switch to HTTPS
- Brand Building by developing client’s trust
- Video Content
- Artificial Intelligence (AI): Technology is Changing and so are SEO Trends
- Long Tail Keywords
- Personalised SERP
- Quick answer box
- Detailed Content
- Micro Video Content: Surely a winning SEO best practice
Without much ado, let’s see top SEO Trends in 2018.
1. Voice Search: SEO best practice
Currently, voice search makes up only 20% of the total online searches, however, it is expected to increase up to 50% by 2020.
So, you need to gear up for this changing SEO Trend by optimising your website for ‘voice keywords’.
Here’s how to you can optimize a website for voice search.
2. Image optimisation
Image optimisation is one of the latest SEO Trend to look for.
Many search engines use image search function and constantly upgrade their visual capabilities.
Google Lens and Pinterest Lens are the best examples, they are able to show results based on photos of any casual thing.
Additionally, Pinterest allows you to share images on social media as well offer more coverage for you.
Social media exposure offers prospective backlinks that point back to your website.
These backlinks boost your SEO purpose due to likes, shares and comments on social media.
3. Superior User Experience
Like always, Google will favour websites that offer better and engaging user-experience.
So in order to rank your website on top, you must emphasise on offering superior user experience.
You can opt for Google Analytics to keep a record of consumer behaviour for your website.
You may need to modify something in case your bounce rate is high.
You can improvise your website’s UX by:
- Increasing your website’s loading speed
- Creating a user-friendly design
- Solving technical issues
- Generating best content for your website
4. SEO-friendly Content: best practice
Want to rank at the top of search results, focus on the content of your website as it is one of the dominant ranking factors.
To beat your competitors, create content that provides readers what they need, content that answers their questions and enables them to solve their problems.
Optimise your content for search engines by adding keywords moderately in right places:
- Title tag
- Meta description tag
- H1-H4 tags
- Image names and alt tags
Once you optimize your content you must diversify it using LSI keywords to provide better knowledge of what you do to search engines.
5. More caution while building links
One of the most influential ranking factor and a best practice is inbound links. So you may require to be very cautious about how you obtain them.
In early May, Google detected hike in spammy links from guest blogging.Therefore, you are required to keep it within limits permitted.
You may consider receiving links from numerous sources instead of a single source. Google will love such link building strategy more.
6. Getting position 0: Latest among SEO Trends
If your website appears on the first page, you have the opportunity to claim a spot at position zero.
To seize position zero, you can use Schema code when you develop your website.
Google intends to make ‘speed’ a vital factor to provide users with the information they require.
To serve this, Google’s first page is covered by quick answers, carousels, ‘people also ask..’ etc.
They take the highest rank in search results and hence are called position zero i.e., in fact, the new position one.
7. Improvise click-through rate to compete against Position 0
Position zero may create issues for organic search result as query results are buried under ads and featured snippets.
Therefore, seizing position zero enables you to get solve this issue.
You are required to make your websites more clickable and engaging for your visitors/users.
In order to do so, you can follow tips below:
- Improvise page titles and descriptions. And, keep it short and simple. Further, add keywords and power words like ‘amazing’, ‘best’, ‘proven’, etc. You can also assure quick solutions like ‘fast delivery’, ‘now’, ‘24/7’ etc.
- Enhance the URLs. Ensure they are readable and provide a rough idea about the page.
- Opt for numbers in titles and add a numbered list in content wherever it is appropriate.
- Utilise Schema Markup on your website. Make your website look more credible and appealing by adding some HTML code.
8. Local SEO
In search, the most favoured place for business owners is non-other than Position 0.
Snippets such as billboards: letters, logo, address and phone number, a couple of reviews etc. cover a large area of the screen.
This place is worth fighting for. And local SEO offers more than just featuring in snippets.
You are required to submit your website to Google My Business and other appropriate business directories.
Also, augment it for mobile devices, add location-specific keywords, use NAP citations on your and other sites; and generate content that resonates with your target audience.
9. PPC in addition to SEO
Apart from featured snippets, Pay per Click ads also divert user’s attention from organic search results.
PPC ads/paid ads and Google maps at the top of the search result, often end up beating the purpose of SEO.
Often it varies from query to query.
You can either go with the flow and embrace PPC or you can try using diverse keywords in order to deal with PPC results.
10. Monitor and improvise Conversion rate
Keep a close eye on your conversion rates using Google Analytics.
Add a UTM tracking code to every key link of your website to determine how well your website’s pages are converted.
In addition to this, heat map generators are great to optimize your websites as they identify weak spots in your website design.
Further, utilise tools to observe on-page user behaviour as they add value to ranking and GA statistics.
These tools will save you time by determining hidden issues in your website and assist you in decision making.
11. Mobile-friendly website: Popular SEO Trends
Mobile phones would never go out of fashion. Often we prefer using mobile phones over laptops and PC’s.
And soon, Google intends to roll out mobile-first index which will play a significant role in website ranking.
Moreover, websites will be ranked based on user experience offered by mobile versions of your websites.
So make sure you got mobile versions of your website to rank in this index.
Additionally, ensure the design of your website are responsive and load quickly.
12. Accelerated Mobile pages (AMP)
Fast loading mobile pages engage visitors and make them spend more time on your website.
Even Google favours such websites, meaning higher loading speed is one of the Google’s ranking factors.
In 2015, Google initiated a project named Accelerated Mobile Pages (AMP).
AMP uses less code which means less work for web browsers, these pages are loaded quickly.
So try making your web pages load faster using a very light code, this will ensure you rank up in search results.
13. Switch to HTTPS
Switch to HTTPS from HTTP.
Google accepts secured connections and declared them a lightweight ranking factor in 2014.
They also marked HTTP websites as non-secure in Google Chrome that push away users.
So if your website is still HTTP, switch to HTTPS as soon as possible.
14. Brand Building by developing client’s trust
Often it is observed that people do not enjoy going over ‘page one’ of Google.
So if your website appears on first page results, you are on the right track.
However, being on Google’s page one does not assure you the desired number clicks unless your brand is recognizable.
Here’s why Brand Building comes into the picture. One of the key elements of long-term SEO strategy is Brand Building.
Ensure your brand building strategies are in place.
Make sure you meet/exceed customer expectations by offering the best content, best products and best services.
Interact with your target audience using various social media platforms, get feedback and create a long-term relationship with them.
This will help you develop goodwill which is your asset and lead you at top of search engine results.
15. Video Content
Video content on your website matters, as per a recent survey 80% of viewers recall the last video ad they saw.
Video content is expected to be even more popular SEO Trend in coming years.
Moreover, a study by Hubspot revealed that video content is expected to take up to 80% of the total online traffic by early 2020.
So grab this opportunity to introduce your brand, get more traffic, use YouTube and other video hosting platforms to create brand awareness and entice visitors to a whole new level.
Often people search things using YouTube instead of Google, as a result, Google included YouTube videos in its search results.
Video content makes visitors spend more time on your website which provides Google a reason to rank your website higher.
So now you know why you need video content for your business website!
16. Artificial Intelligence (AI): Technology is Changing and so are SEO Trends
Artificial intelligence and machine learning impact how search results are ranked.
Machine learning simplifies search process by providing contextualized search results.
This results in personalised user experience and leads to an increase in voice search and digital assistance.
That further creates a base for artificial intelligence and unbeatable SEO strategies.
17. Long Tail Keywords
Long tail keywords can be explained as a phrase containing maximum three words.
They are more specific and less competitive as compared to generic keywords.
Often long tail keywords are searched by the user during voice search or when they want to take action instantly.
And this SEO trend is surely driving some additional traffic, leads and sales for you.
18. Personalised SERP
Personalised search results normally depend on traditional ranking factors as well as on user information such as user location, search history or interests.
And Google, Yahoo and Bing are no exception.
In 2011, one such experiment presented that Google’s 50% searches were personalised and this number has been increasing ever since.
19. Quick answer box
The search list of information that is seen in search result whenever we enter a keyword such as ‘how to’ or ‘what is’ is known as the ‘Quick Answer Box’.
Quick answer box is going to be the latest feature of Google.
Therefore, when you design or update your website, you must ensure that your web provider designs your website pages for Quick Answer Box.
20. Detailed Content
Gone are the days when you posted 300 to 350 words content.
Long posts up to 700 to 1000+ words show up in search engine result page.
Today, organisations opt for longer content as word counts carry more weight.
Lengthy articles are shared often as they engage visitors to re-visit a particular website and they also appeal competitive to search engines.
21. Micro Video Content: Surely a winning SEO best practice
Micro video content is something that’s become very popular recently.
Have you seen it somewhere? Of course yes, Apple Inc. uses micro-video content to give a glimpse about its products to customers.
A micro video content can be 6-15 seconds long or a shorter version of a video and can be generated to cater specific audience.
This is one of the smartest digital marketing strategies you can use to boost your SEO.
It surely gets you more traffic, leads, and sales.
Know more about SEO Services here.
Using Powerful SEO tools is recommended. Sustainability of your business depends on your ability to identify and fix problems before it is too late.
One thing that’s not changing is Sorted Pixel’s enthusiasm to assist you throughout your journey!
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