Optimization is one of the key ranking factors for search engine and here’s why your business needs an optimised website.
For instance, you own a company named ‘Dime Decor’ in UK and people who are unaware about your presence must also be able to find you when they look for something like… budget home decorators in the UK.
So, when your website is not optimised to budget home decorators in the UK, they won’t find you, even if you have a great website! And, you lose customers without realising it.
Additionally, optimization enables you to increase quantity and quality of traffic to your website while reducing bounce rate as your website tends to load quickly.
This further helps you to keep your audience engaged.
Also, optimised website improves your websites search engine accessibility.
If your website is not optimised, other great elements such high-quality content and superior design won’t really matter!
15 reasons why your business requires optimised website…
- Meet Customer Expectations
- Increased Visibility in Google Search Results
- Higher Revenues
- Lead Generation
- Control Narratives
- Beat Competition with optimised website
- Boost Sales
- Reach wider Audience using optimised website
- 24/7 Accessible
- It’s the 21st Century
- Gain Credibility
- Sales and Marketing Tool
- Improved Service
- Optimised Mobile Friendly Website
- Ecommerce + Optimised Store = More Sales
Now let’s see these 15 reasons in detail.
1. Meet Customer Expectations
Before purchasing a product, we often research about it on World Wide Web. Today, every customer expects brands to offer product information and content online.
So, if your business lacks optimised website they may look elsewhere. So, make sure your website is optimised.
2. Increased Visibility in Google Search Results
An optimised website helps you rank higher than your competitors in search results.
Adding Keywords and building backlinks provide you additional power to appear at top rank in relevant search queries.
SEO optimised website ensures your business visibility in Google or any other search engine results.
In fact, 81% of total consumers conduct research before buying meaning people go to Google or any other search engine and type one or more keywords.
For instance, keywords such as ‘Best designer dresses’ or, if they are aware of what they want, ‘ best-handcrafted designer dresses in San Francisco’.
So, what you think, will your website show up next time your target customers are looking for you?
3. Higher Revenues
Further, when you optimise your website, your chances of appearing in search results increases drastically.
This increases traffic on your web and potentially your conversion rate.
4. Lead Generation
Lead generation plays a vital role in online marketing.
So, including freebies and other relevant resources to your website in exchange for opt-ins definitely helps to generate more leads.
And hence, you need to optimize your website soon.
5. Control Narratives
When it comes to social media platforms, it’s impossible to control what people say about you.
However, your business website allows you to influence people’s perception by narrating your own story.
Again, you can always improve your website’s performance by optimising it and adding high-quality content including blogs.
Additionally, you can link your website and social networks like Facebook, Instagram, Twitter etc. to facilitate content sharing.
6. Beat Competition with optimised website
Generally, when consumers are interested to purchase a product, they begin with basic research and references from friends and social network connections.
In a recent study, it was observed that online reviews and testimonials influences consumer’s buying decisions.
So, when you develop or upgrade your website make sure you optimise it, as website optimisation increases the visibility of your brand in search results.
In this way, an optimised website offers you a competitive edge over your competitors.
7. Boost Sales
The optimised website definitely helps you boost sales.
This is a proof plan to expand your business.
When you can enhance sales by optimizing your website, why wait!
8. Reach wider Audience using optimised website
You increase your audience and your revenues when you decide not to restrict yourself just to the physical stores.
That’s billions of people!
Again, based on examples mentioned above, it can be concluded that having a business website is not enough to reach your customers.
So, all you need to do is direct them towards your brand by optimising your website to reach the wider audience.
9. 24/7 Accessible
Suppose you want to shop something at 3 a.m., and you are not in a mood to browse every link on the first page of search results.
This is what happens when your brand does not have a higher ranking in search engine results.
Having an optimised website or e-commerce store that’s accessible 24/7 helps you hike up sales drastically.
10. It’s the 21st Century
Having just a website or e-commerce store is not viable anymore, it’s the 21st century!
You have access to technology all around the world, why not use it!
Most of the world won’t even know you exist unless you appear on the first page of search engine results.
Why just have a website when you can improve sales and increase your revenues by optimising your website.
11. Gain Credibility
Today, customers favour companies and brands that are available at a click.
And having an optimised website or e-commerce portal enables you validates your presence online.
12. Sales And Marketing Tool
Optimised websites serve as your sales and marketing tool.
The key is to attract your target audience by implementing SEO techniques and induce them to purchase your products and/or services.
Learn more about SEO Trends to look for in 2018 here.
13. Improved Service
You are already serving your customers better by optimised website or e-commerce portal.
Website optimization not only increases your website visibility but also helps to load your website faster.
Again, high-quality content provides a superior user experience which delights your customers and leads to repeat purchases and product referrals.
14. Optimised mobile-friendly Website
As you are aware, a lot of research happens over mobile devices.
And, when you have a weak mobile presence then it hampers communication between your company and customers.
Having optimised mobile-friendly websites plays a key role in customer engagement.
Moreover, your customers are diverted to your competitors if you are not present on mobile devices.
It is observed that 74% of the people revisit your website when your website is optimised for mobile devices.
And you don’t want to miss this opportunity to drive traffic to your website. Do you?
15. Ecommerce + Optimised Store = More Sales
It’s not very often that you use a laptop every time you want to buy a product or service, isn’t it?
Nowadays all the E-commerce stores must be available via a mobile device and optimised for buyers using mobile devices.
This is exactly why you require your online store to be optimised.
Learn more about optimised Websites Development here.
So, it can be concluded that optimised website is need of an hour.
Also, it offers numerous benefits making your website more responsive, improve customer experience, and most importantly boost your sales.
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